Sunday, October 2, 2011

Personal computers will now cost more as a sharp fall in rupees exchange value against dollar is escalating input costs for manufacturers like HCL Infosystems.
artical Picture
The domestic computer manufacturers depends heavily on imports for hardware components like hard drive and displays. With rupee falling steadily, imports have become costlier for the manufacturers.

"With the falling rupee, the input cost for IT hardware firms, who import components would go up. However, the decision to absorb the cost or pass it to the cosumers depends entirely on the companies," IT hardware industry body MAIT President Alok Bharadwaj told PTI.

However, manufacturer HCL said the increased burden is likely to be passed on to consumers.

"Our input cost has risen considerably due to the fluctuating rupee and will have to be passed on to the consumer," HCL Infosystems EVP (Marketing, Strategy and Business Development) Rothin Bhattacharya said.

He added that the increase would not be substantial, but did not disclose specific numbers.

"This would not be a substantial price increase of the product and moreover, we will be looking at ensuring that where the increase is being passed, so is the benefit when the move is in favour of the Rupee," he said.

Rupee has depreciated by over 12 per cent to close to 50-per-dollar mark currently from its near 44-level against the US currency at the beginning of August.

Another player Acer could not be reached for comments. On the other hand, software exporters are likely to benefit get more money for the dollars they earn.

As many as 9.31 million personal computers were sold in India in 2010-11.

While desktop sales stood at 6.03 million units (growing 9 per cent year-on-year), notebooks and netbooks sales stood at 3.28 million units (registering 31 per cent growth y-o-y) in 2010-11.

No comments:

Post a Comment